A Lily Design Statement
Life, death, and rebirth. None without the other; all exist at once. Focusing on the juxtaposition of people's inclination to be more sustainable, but not having the economic access.
Target Market
Middle-income men and women who have no option but to choose fast fashion to wear what is on trend.
Five w’s of the forecast
What- Providing access to sustainable options to those who aren’t typically able to access them due to affordability.
When- It’s happening now. Due to the “sustainability movement,” where thrifting has become a trend and is unaffordable, fewer low-income families cannot afford to thrift shop like they traditionally have.
Where- United States specifically. However, we find this could be a trend among the target market in other countries.
Why- “Sustainability” without context and cultural, social, and economic awareness does more harm than good.
