This Micro Trend explores the layered lives of everyday people, where structured, public roles meet more expressive, private identities.
Through two characters, we examine how legacy extends beyond heritage, existing as something visible or concealed, inherited or self-defined, or even created by the trust of others around you.
This direction allows us to demonstrate the push and pull dynamic in which it emerges through contrasts between uniform and self-expression, and public image and private truth, revealing subtle signs of another life.
The Team
Photoshoot Credits
Creative Directors: Shane Yang & Yuki Lynch
Photographer: Ian O’hara
Producer: Yuki Lynch
Casting Director: Shane Yang
Stylist: Shane Yang
Makeup Artist: Yuki Lynch
Prop Designer: Yuki Lynch
Talent: Rashawn Jackson & Ethan Chen